Hotel amenities define the image of the accommodation facility. Every hotel, farmhouse, B&B, residence, or resort - regardless of its category - should invest in a selection of high-quality cosmetics with elegant and refined packaging.
Guests can use the cosmetics during their stay or take them home to use later. In either case, the quality of the cosmetics should meet the customers’ expectations to pamper them during their stay or to leave a positive memory once the trip is over.
Every accommodation facility already has the tools to make guests feel pampered. So why not seize this opportunity to offer a real gift during the Christmas season?
Christmas, the perfect time to bestow
There are many reasons to stay in a hotel during the Christmas season. Whether it's for business or to visit their loved ones, for a romantic getaway, a skiing week, or exploring an art city, all guests breathe in the magical Christmas atmosphere.
From luxury international hotel chains to family-run guesthouses, from resorts to airport hotels, there is not a single accommodation facility that does not embrace the holiday season.
What does all this communicate? Surely the Christmas decorations warm the hearts of our guests, but if we truly want to win them over, we must also - so to speak - go from theory to action. If we celebrate the season of giving, we must also give gifts!
For this reason, our advice is to budget for a small extra investment for Christmas. In order to prove the hotel’s attention to detail, regular guests should receive hotel amenities as a gift.
Giving a courtesy set: all the opportunities
The size of this gift will depend on the hotel’s budget. Inevitably, guests will expect a richer set from a 5-star hotel than from a mid-range accommodation.
The easiest solution is to offer shampoo, shower gel and body lotion bottles in an organza bag, simple yet elegant. Alternatively, for loyal customers or higher-category hotels, it would be perfect to offer larger tubes in the bag, at least 60 ml in size.
The cardboard box of the same cosmetics line is ideal as a gift box. Inside, we can insert travel-sized bottles for a beautiful and high-quality gift. Moreover, the eye also wants its share, and a visually appealing box certainly enhances the customers’ satisfaction with the gift.
Cosmetic sets in gift boxes can contain shampoo, shower gel, body lotion, soaps, intimate cleansers, and even other kits like the vanity set. These boxes have a unique impact on the recipient. It is a genuine gift, not a simple giveaway.
Moreover, only this type of set has enough space on the package to include a message. Inside the gift box, a short text can explain the beneficial properties of the extracts and their effect on the skin. This increases the value of the gift, which is perceived as a real beauty treatment, a pampering offered by the accommodation facility.
High-quality cosmetics in elegant packaging
As we have already seen in our article on the value of packaging for hotel amenities, each cosmetic product consists of two factors: the content and the packaging.
Regarding the content, we know that the latest trends favor natural formulas rich in plant extracts, even better if they are made with organic raw materials and without parabens.
As for the packaging, there is no mathematical formula that suits every set. Each accommodation will have to find the products that best matches its style, while ensuring that the packaging remains elegant and graphically perfect.
Since it is an extra gift that the hotel reserves for its most loyal guests, it is even more important that the packaging is carefully designed. We know that: customers judge cosmetics even before trying them, simply by looking at their "cover."
An investment that is worth it
Giving a courtesy set during the holidays shows great care, attention, and professionalism. Guests will appreciate both the cosmetics and the gesture itself, which is not expected and therefore even more valuable.
The immediate financial investment will certainly be repaid with a positive brand image that is worth much more than any extra order.
Let's also remember that hotel amenities are a powerful marketing tool in affirming a positive and winning image. And Christmas offers us the opportunity to win over guests with a perhaps unexpected, but certainly appreciated gift!
