When we talk about hotel amenities, we immediately think about the cosmetic formulation. Whether it’s shampoo, bath foam, body lotion or intimate cleanser, what really matters is the quality of the products. We should provide high-quality cosmetics, gentle and suitable for sensitive skin as well.
A strong trend for natural formulation, rich in precious plant extracts, has emerged in the last few years. Grape, apple, Aloe Vera, all the various oils, like olive, argan or almond to name a few: the new horizon of cosmetics is definitely natural.
What’s inside the bottles is crucial, but what about the outside? How important is the image of the product for customers? How should it be realized? Talking about packaging, which message should it convey?
Hotel Amenities beyond formulation
We can describe hotel amenities as the merge of two elements: the content and the packaging. The ideal content is a product with a natural formulation, packed with healthy substances.
Packaging too is fundamental to promote the product. Especially for cosmetics and beauty treatments, image itself is a powerful lever for customers’ satisfaction.
Packaging has two main purposes: anticipate and describe the identity of the product and communicate an idea of quality, elegance and refinement that goes beyond the bottle.
Let’s start from the first point. Coherence and consistency are essential to create a clear, significant identity. The colors we choose, the graphic design, even the font: everything depends on the type of product.
Hotel amenities should have a distinctive style. Obviously, cosmetics enriched with medicinal plants, perfect for farm holidays, and products with black clay, ideal for resorts, wellness centers and Spa, are very different.
Despite the cosmetic formulation, packaging should be graphically well-finished. Customers should notice at first glance that an experienced and skilled graphic department has developed this project with the utmost attention to details.
This will help the customer appreciate the cosmetic, regardless of its actual quality. Poor packaging, on the other hand, could devalue even the best product. First impressions are what counts, and that’s why we should invest more in packaging.
A comfortable setting for the bathroom
The bathroom should be a cozy place, where guests could relax and enjoy their spare time. The atmosphere should be pleasant and warm. Furnishings are essential, but hotel amenities too can help convey comfort and wellness.
We’ve already talked about coherency among the content of the bottle and its packaging. The same idea of consistency goes between the hotel amenities and the bathroom. The colors of the cosmetics should match with those of the furniture to create a pleasant combination.
What really counts is the common thread of the ambience. If the room is extremely modern, the style of the cosmetics should reflect this trend. Likewise if the bathroom has a rustic appeal, with fabric or wood furnishing and ornaments. In short, the hotel amenities should always match with their surroundings.
Packaging: much more than a package
In conclusion, packaging is decisive for customers’ satisfaction. We could say that:
Packaging should anticipate and communicate what’s inside the bottle. Graphic design and style should be coherent with the type of product.
Packaging should clearly prove the expertise of the graphic department. Guests will value the products even before using them, just by their “cover”.
Every single packaging should match with the furnishings of the bathroom, to create a pleasant, comfortable ambience.
Packaging is the calling card for hotel amenities and, as a result, for the accommodation. And, for sure, everyone wishes to look his best!
